Make services and coverage clear
Give each core service a clear starting point: what work do you undertake, who is it for and which areas do you cover? Your own project images and practical explanations help customers understand what to expect.
- Service pages based on your actual specialisms
- Coverage area, contact details and availability
- Your own project photos explaining the work completed
- Separate routes for advice, maintenance and project enquiries
Turn enquiries into prepared quotes
A focused form captures the situation without asking customers to answer technical questions they cannot assess. Your team can then identify missing details and decide whether a site visit is needed. Requested dates remain provisional until you confirm them.
- Project type, location and preferred time frame
- Short description, measurements and optional photos
- Callback requests instead of unconfirmed instant bookings
- A clear handover to the responsible person
Connect the tools you already use
We review how new enquiries can fit into your existing email, calendar or trade management software. Integrations depend on the interfaces your tools support, with clear responsibilities and a traceable handover built into the workflow.
- Route enquiries by service area
- Prepare callbacks and site visits in your calendar
- Track quote status and outstanding questions
- Transfer relevant customer information to existing systems
Build a consistent local presence
Your website, business profile, vehicles and printed materials should share the same identity and current contact details. Local visibility starts with specific services and real coverage areas, rather than a collection of nearly identical location pages.
- Consistent business details and contact routes
- Content about relevant local services
- A shared identity across the website, flyers and workwear
- Contact measurement after analytics consent