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Services · Studio in Tönisvorst

Custom CRM development

When standard CRM software requires extra spreadsheets and workarounds, we build an application around the way your team actually works, from a focused project overview to a connected CRM with AI features.

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Who is it for?

For businesses with industry-specific workflows, several data sources or repeated duplicate entry. Before custom development, we explicitly assess whether configuration or integration of an existing product is the better solution.

What we deliver

  • Requirements and workflow review, including roles and exceptions
  • Data model for contacts, organisations, projects and tasks
  • Custom views, search, filters and dashboards
  • Email, file or existing-system integrations where required
  • AI functionality for defined and reviewable tasks
  • Permissions, testing, documentation and rollout

How we work

01

Clarify workflows and data

We identify which information is created, who uses it and where work is currently wasted.

02

Design the core system

The data model, roles and main views are agreed before full implementation.

03

Build in stages

A usable core is tested early, allowing real feedback to shape later steps.

04

Roll out and improve

After migration and training, usage informs sensible enhancements.

Related projects

Anonymised demo: mirali — custom CRM with AICRM & AI integration

mirali — custom CRM with AI

A custom-built CRM application with AI integration for mirali.

Explore the project

Common questions

Is custom development always more expensive?

Initial implementation usually costs more than an off-the-shelf product. It can pay off when licence costs, workarounds and repetitive work remain high.

Can existing data be migrated?

Often yes. Format, quality, duplicates and legal requirements need to be assessed first.

Is there a working example?

We built a custom CRM with AI integration for mirali. The public demo contains entirely fictional data and illustrates the interface without exposing internal information.

Let's discuss what you need.

A free initial conversation helps identify a useful next step.

Request an initial conversation
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