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Services · Studio in Tönisvorst

Automation & custom CRM systems

When teams re-enter information or lose context between email, spreadsheets and customer systems, a clear digital workflow helps. We develop automations and applications around the way your team actually works.

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Who is it for?

For teams managing repetitive handovers, manual data entry or requirements that standard software does not cover well. Start with a single process; a complete custom CRM is an option when the scope and value justify it.

What we deliver

  • Review of the existing process and its exceptions
  • Integrations between existing applications
  • Custom CRM systems and internal web applications
  • AI integration for suitable, clearly defined tasks
  • Review steps, error handling and traceable workflows
  • Documentation and handover to the people responsible

How we work

01

Understand the workflow

We identify where information originates, who needs it and which decisions require human input.

02

Choose a focused starting point

We prioritise a manageable process with a clear purpose and define the desired workflow.

03

Integrate and test

We connect the agreed systems and test missing data, errors and exceptions.

04

Support everyday use

After rollout, feedback from actual users guides further improvements.

Related projects

Anonymised demo: mirali — custom CRM with AICRM & AI integration

mirali — custom CRM with AI

A custom-built CRM application with AI integration for mirali.

Explore the project

Common questions

Do we need a new CRM immediately?

Not necessarily. Connecting existing tools may be sufficient. A custom system makes sense when your requirements and workflows justify it.

Which processes are suitable?

Repeated tasks with clear inputs and rules are a good starting point. Sensitive data and critical decisions require suitable access controls and approvals.

Is there an implemented example?

We developed a custom CRM with AI integration for mirali. Its public project profile describes the scope without exposing internal customer data or confidential screens.

Let's discuss what you need.

A free initial conversation helps identify a useful next step.

Request an initial conversation
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