Connect brand and catalogue
Imagery, voice and navigation should express the personal nature of the products while keeping the range easy to understand.
Capture requests clearly
Artwork, text, colour, size, deadlines and uploads belong in a structured enquiry or ordering process.
Experience from our own business
Daniele Abbattista founded Wunschparadies and developed its brand. The perspective therefore includes first-hand experience with product range, branding and digital sales.
Typical digital modules
The path from inspiration to purchase should explain variants while keeping the experience personal. Complex requests need a clear transition from product view to advice or upload.
- Categories by occasion, product or audience
- Variants, personalisation fields and preview
- File upload and approval workflow
- Local landing pages and seasonal campaigns
Related work in practice
These projects show, publicly or in anonymised form, how we have approached comparable work.
