The main cost drivers
Strategy, original design, content, features and integrations usually affect the budget more than the raw page count.
- Audiences and user journeys
- Existing or newly produced copy and media
- Forms, product logic, ecommerce and integrations
- Migration of existing URLs and content
- Testing, training and post-launch support
Website, web system or shop?
A company website explains an offer and generates enquiries. A web system adds custom workflows or functionality. Ecommerce also requires product, payment, shipping and operational processes.
How to compare proposals
A clear proposal states outputs, scope, client responsibilities, review rounds, technical work and post-launch operation. Vague bundles make comparisons difficult.
Set a realistic budget range
Separate essential functionality, useful enhancements and later phases before requesting a proposal. This keeps the first launch manageable without dropping foundations such as redirects, measurement or accessibility.
- Must-haves for the first launch
- Enhancements with a clear business benefit
- Content and approvals supplied internally
- Ongoing hosting, maintenance and third-party costs